Digital campaign intelligence for smart marketers

Transform your digital marketing campaigns with actionable information using Beacon.

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Learn, improve, transform

Beacon enables digital marketers to quickly learn which digital channels and content drive visitors to their website, using that actionable information to improve website engagement and subsequent campaigns, and to then massively transform campaign effectiveness to maximise marketing spend and improve business outcomes.

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All your campaign intelligence in one place

From one unified marketing dashboard, marketers use Beacon to manage and measure digital campaigns across all digital channels to drive traffic to their websites, to reveal:

where the visitors came from - which channels, content and links
are the visitors humans or bots - they need a pulse to do business
where visitors go and what they do along the way
detailed analysis of visitor actions on individual web pages
the results of the visitor journeys - were your campaign goals and targets met?

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Beacon measures the whole website visitor journey

Beacon fills the empty information gap between simple channel statistics and complex web analytics

Use Beacon to create better marketing campaigns, gain actionable information that non-technical users can act upon quickly with practical business value rather than drowning in a sea of data and distraction.

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The intelligent tool for smart marketing teams

Beacon is a practical, easy-to-use SaaS marketing measurement platform that allows you to take control of your digital marketing campaigns - to learn, improve and transform the effectiveness of digital marketing.

Perfect for agencies, businesses and not-for-profits.

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“We used Beacon to learn about our website customer journeys and reduced our drop-off rates by 60%”

Sean Ridley

Digital Marketing Coordinator

Linx International

Read the case study

Beacon Update – v4.7.0