Beacon enables digital marketers to quickly learn which digital channels and content drive visitors to their website, using that actionable information to improve website engagement and subsequent campaigns, and to then massively transform campaign effectiveness to maximise marketing spend and improve business outcomes.
From one unified marketing dashboard, marketers use Beacon to manage and measure digital campaigns across all digital channels to drive traffic to their websites, to reveal:
Beacon fills the empty information gap between simple channel statistics and complex web analytics
Use Beacon to create better marketing campaigns, gain actionable information that non-technical users can act upon quickly with practical business value rather than drowning in a sea of data and distraction.
Beacon is a practical, easy-to-use SaaS marketing measurement platform that allows you to take control of your digital marketing campaigns - to learn, improve and transform the effectiveness of digital marketing.
Digital Marketing Coordinator