Caspian Insurance strengthen their cybersecurity and cut Ad Fraud
The Challenge
Caspian were aware that the insurance industry faces a big challenge in the form of cybercrime. Sector threat encompasses the potential theft of sensitive data, account takeovers, price scraping, phishing, and ransomware attacks with several insurance brokers subject to cyber breaches in recent years. Also leveraging online advertising for customer acquisition, Caspian had increasing issues with click fraud and fake bot traffic skewing analysis and wasting marketing budgets.
Against this backdrop, they began investigating a bot detection and mitigation solution for both ads and their websites. They decided to assess Veracity’s solutions for Ad Fraud Prevention and Web Threat Protection, impressed with the AI enabled capability to successfully detect sophisticated bots, which increasingly evade traditional web defences as they mimic human behaviour.
We started protecting our estate in April 2023, and the last two quarters have been stronger than ever. We are seeing great conversions and even better quality of traffic. All data is accessible through the platform meaning we can look in real-time at how our ads and websites are performing.
Hayley Lucas, Caspian Insurance
Results
In addition to on-site protection, with Ad Fraud Prevention in place, since April 2023, the two brands have saved nearly £100,000 in wasted spend. Over that time, Caspian Insurance and Busy Bee, between them have seen a huge 74% reduction in fraudulent traffic engaging in their ads, meaning they can be confident their budget is being spent efficiently.
Across both Caspian’s brands, Hayley has been using a mixture of Google and Facebook for advertising. Veracity saves her team hours each month in reducing the time spent pulling together data from multiple sources to create end of campaign reports. With Ad Fraud Prevention in place, significant ad spend has been saved, which has previously been wasted, on ad clicks by non-human bot visitors to campaigns
Implementing Ad Fraud Prevention, we’ve saved around 25% of our ad spend that previously would have been squandered on non-human ad clicks.
And with Veracity’s Web Threat Protection, we have gained peace of mind regarding cybersecurity risks to our website and business. And, we have far more accurate website data to give richer and more accurate insights that will help us serve our customers even better.
Hayley Lucas, Caspian Insurance
