Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.
In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.
Facebook and Apple have been embroiled in a fight over access to people’s data for some time now and the stakes just got higher with the release of Apple’s latest iOS.
The iPhone operating system, iOS 14.5 came into effect last week and it means that users of Apple products will now have to actively give permission for Facebook, and other companies which sell mobile advertising, to use their data.
One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.
Responsive display ads (RDA) have been Google’s default on their Display Network (GDN) since 2019.
GDN is the most popular online advertising display network and when used in the right way, it outperforms both Facebook and Instagram as an awareness-building tool according to Wordstream.
Veracity has been selected to advise the Government as part of a Digital Taskforce set up to look at a new code of practice.
The Digital Markets Taskforce (DMT) was put together by the Competitions and Market Authority (CMA) to advise the Government on regulating the behaviour of platforms that currently dominate digital markets, including both Google and Facebook.
The pandemic has had a fundamental effect on the way people interact and this is reflected in many of the digital marketing trends 2021.
Businesses and brands need to be prepared to dedicate more resources to social media and digital marketing trends 2021 according to DaBrian Marketing.
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.
WTF are we going to do about WFH?
A question I’m hearing a lot from agency owners at the moment. Before the pandemic, WFH was a topic that gave many agency leaders the shivers.
There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.
A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
