Almost half of your clicks are bots
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Tag Archives: click fraud
Why reCAPTCHA isn’t a failsafe against all click fraud
Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.
Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.
To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.
How Click Fraud software improves paid advertising
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Is a high bounce rate a sign of click fraud?
Strange spikes in audience visits, traffic coming from unusual geographic locations, or high bounce rates, are often signs there’s something more going on than just a poor landing page experience or mismatch between ad copy and webpage content.
Veracity achieves Verified by TAG status
Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
Click fraud rises in 2021 due to increased e-commerce spend
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Is Ad Fraud damaging your brand reputation?
Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.
How Can Digital Marketing Measurement Platforms Help Your Business?
One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.
Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
