In our second blog relating to buyer personas we’ve searched the internet and come up with a list of the top 10 sites where you can find the best free buyer persona templates to download.


This set of templates lets you learn best practices for persona research and create beautiful, well-formatted buyer persona templates that you can share with your entire company.

Hubspot buyer persona templates

Hubspot (online)

This is the online version of Hubspot’s 19 Question Buyer Persona Generator. It walks you through creating a persona by asking specific questions and then emails you the result as a Word doc.

Hubspot(online) buyer persona template

Up Close and Persona

Another online tool which allows you to create individual buyer personas. It also has a sample persona which you can use as a guide.

Upclose buyer persona templates


This is an online building hub which lets you use a free personas tool to create your own examples and export as PDFs.

UXPressia buyer persona template


This is an online buyer persona template which covers six of the seven areas we discussed above, It will help you create your idea user types.

Xtensio buyer persona templates

Content Harmony

Including their own template, this site lists another nine which have been thoroughly tried and tested by the content marketing agency.

Content Harmony buyer persona template

Buyer Persona Institute

Fill out an email letting the company know which method you intent to use to create your templates and they will send out the best example and then follow up with other recommendations.

BPI buyer persona template


Use this online tool to create realistic representations of your user groups faster than it takes to create on using design software or word processors. However, it is limited in the data you can add to a profile.

Userforge buyer persona template


This is slightly different as it’s a matrix designed to find gaps in your inbound marketing. This tool aids your persona research and content strategy, but it won’t develop your personas for you.

inflow buyer persona template

In Conclusion

Our final article in this series will look at the questions you need to ask your clients to help you build up a number of buyer personas. It looks at the tried and tested methods used by successful businesses to craft their own buyer personas.

And, once you have read that final blog, you will have all the necessary tools to create your buyer persona templates.

After you’ve done that, there’s nothing stopping you and when you have your buyer persona templates in place, you’ll be able to craft your social media and content strategy with the ideal customer in mind and help ensure you run successful marketing campaigns.

Of course, once you’re up and running with that content strategy, you’ll need Beacon to help monitor its effectiveness and to drill down into each individual social post to make sure you’re hitting all those campaign KPIs!