The Beacon Blog

We believe in transparency. Everyone is better off when they understand their data and know the true value of their digital marketing.

This is where we share our industry insights, product updates, and best practices.

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Email Marketing Metrics Every Digital Marketer Needs To Know
Ash Salleh 11th June 2019

Email Marketing Metrics Every Digital Marketer Needs To Know

Beacon update – smarter, faster, better!
Matt Saunders 13th May 2019

Beacon update – smarter, faster, better!

51% of your clicks could be bots
Will Saunders 10th May 2019

51% of your clicks could be bots

How to measure marketing campaign success
Louise Auty 2nd May 2019

How to measure marketing campaign success

The bots are coming: follow up
Stewart Boutcher 26th April 2019

The bots are coming: follow up

How to Create a Successful Marketing Campaign Plan
Louise Auty 10th April 2019

How to Create a Successful Marketing Campaign Plan

7 highlights of the Leeds Digital Festival 2019
Louise Auty 3rd April 2019

7 highlights of the Leeds Digital Festival 2019

What makes a successful marketing campaign?
Louise Auty 19th March 2019

What makes a successful marketing campaign?

Beacon Update – v4.7.0
Stewart Boutcher 12th February 2019

Beacon Update – v4.7.0

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