Webinar on demand
What’s the real ROI on your Facebook Ads?
In this session, we hear from Edward Upton and Ari Messer of Littledata about how to calculate true ROI from your Facebook and Instagram campaigns.
Dive into the details of marketing attribution with us
Pretty much all ecommerce brands today are using Facebook and Instagram ads as part of their digital marketing mix. When it comes to Facebook ads, marketers are drawn to messaging about a strong return on investment. But are you measuring that return correctly?
You will learn:
- Common issues with marketing attribution
- How to track post-click shopping behaviour (what happens after someone clicks an ad)
- The importance of using external platforms for an unbiased view of marketing channels
- How to calculate complete ROI for your Facebook and Instagram Ad spend, including repeat purchases, refunds, and customer lifetime value (LTV)
- How benchmarking your site against similar brands can help make sense of the data
About Littledata
Littledata automatically fixes tracking for Shopify stores, offering complete marketing attribution, accurate sales data, and custom dimensions for lifetime value reporting (LTV).
About Beacon
Beacon is the digital marketing campaign intelligence platform that is easy-to-use and presents real-time information based on data you can trust. It empowers marketers to accurately measure campaign results, take back control of their digital spend, and get a better ROI on their campaigns.
