In this webinar hosted by FS Club, Beacon CEO, Nigel Bridges and CTO Stewart Boutcher, explore the commercial and technical viability of combining three innovative technologies – AI, Digital Journey Mapping and Smart Ledgers – to create a Digital Humanity Determination Platform.
Global digital advertising spend was accurately predicted to reach £228bn ($299bn) in 2020, generating an estimated £1.84tn ($2.4tn) in sales revenue.
However, digital marketing campaigns are subject to average losses due to fraud and missing clicks of 30% (and, in extreme cases, some enterprises reporting 50% or more in terms of bot clicks).
Such activity, often referred to as click-fraud, means that many companies are losing significant amounts of their marketing spend – knowingly or not. Current counter-measure solutions work by identifying fraudulent activity after it happens, looking to block it the next time around.
– Examine the economic, technical, and societal impacts of digital advertising fraud, and discuss the scope for humanity detection in other industries and market sectors.
– Outline why ‘proof of humanity’ in the transaction is a more certain and consistent approach, rather than engaging in a never-ending war of ‘bot-detection’ attrition with the criminal actors and bots often one step ahead of the game.
– Explain how Beacon is exploring the commercial and technical viability of combining three innovative technologies (Artificial Intelligence, Digital Journey Mapping and Smart Ledgers) to create a Digital Humanity Determination Platform and bring about a step-change in significantly reducing online fraud from non-human actors by verifying whether a specific digital action is carried out by a human being.
Beacon is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.