It’s estimated that global losses to click fraud on digital ads will be over $50 billion a year by 2025. In this session you will learn what ad fraud really is, how it affects not only digital ads, but also has an impact across all related digital marketing activities. You will walk away from this session with clarity about how you can measure the impact of ad fraud, what to look out for, and with several key takeaways about what you can change to reduce the impact on your activities.