Learn how your visitors engage with your website, and optimise the experience.
Get to know
your customers
Review the step by step journeys your website visitors take
Measure visitor engagement
Discover what marketing drives valuable engaged traffic
See the full
picture
Get a bird’s eye view of your entire marketing ecosystem and examine the results
Map website visitor journeys from any digital channel
- Track visits from any social network, email campaign, or online ad
- Learn which channels are performing best
- See if your digital spending reflects your visitor engagements
See the full visitor journey
- Measure the entire visitor journey from start to finish
- Analyse key interactions and website engagement points
- Convert form fills to leads ready for your CRM
Attribute business results to marketing activity
- Discover what marketing drives the most engaged website traffic
- Learn where to spend your digital marketing budget
- Reveal which marketing links result in conversion
“We have reduced customer drop-off by roughly 60% which is huge. That would not have happened if we hadn’t used Beacon to understand our visitor journeys.”
“Beacon lets me demonstrate to our hosts (clients) that the best bang for their buck in advertising their events is to work with us through our newsletter.”
Leigh Adams, Director