Are you aware of the huge scale of click fraud happening across paid social and search now?
Incredibly, on average 38% of paid social clicks are made by bots, not humans! And a not-insignificant 18% of clicks on Google PPC spend are also being made by – you’ve guessed it – bots.
As an advertiser using these channels, this represents a significant amount of your marketing investment going to waste. But it doesn’t have to be like this.
At Beacon, we’ve developed award-winning tech that will cut bot clicks significantly within the first few months, so you’ll be able to accurately measure campaign results and get a more effective campaign spend.
We’ve got some great blogs, whitepapers and webinars that delves into the topic of click fraud and why it exists, but I appreciate you’re busy, so here’s a cartoon that explains it perfectly.
It’s so easy to get started using Beacon to protect your paid campaigns. Once it’s connected and working its magic, you can sit back knowing Beacon is always on, monitoring your traffic and protecting your ads against dubious clicks and impressions.
As a first step, contact us so we can have a look at how much of your traffic is currently fraudulent and calculate the ROI from using Beacon. For some clients, we’ve seen it as high as 66% on Facebook.