A Beacon Link (also referred to as a tracked URL) is a specially shortened link that we automatically create when you link to a page on your website (or any other page on the internet). It works in much the same way as other shortener services such as Bit.ly, but provides a great deal more visitor engagement data when somebody enters your website from the Beacon Link.

When traffic passes through your Beacon Link, we capture how it behaves on your website, giving detailed insights you don’t get from other social link tools.

You can organise and manage your Beacon Links in campaigns – read more.