Beacon uses a number of parameters to score visit and visitor engagement; including what actions were carried out during a visit, how long was spent on the site, the type of visitor, as well as other behavioural and technical parameters which might show greater or lesser levels of engagement.

These are collated into a ‘star rating’, with 5 stars meaning a significant degree of interest & engagement with your website and organisation, down to 0 stars indicating almost no interest or engagement.