Beacon tracks every link click and website visit from the Beacon Links you create for your marketing, and gives detailed analytics on your website traffic and page performances – providing valuable insights and intelligence into how your online marketing is going and helping you tackle ad fraud.

The traffic from these links are analysed and Beacon determines which link click and visit is a genuine human visit, and which is likely to be a bot. Beacon displays the percentage of human/bot visits across the spectrum of digital marketing activity; from individual link, to channel, to campaign.

This Click Fraud Indicator module gives you an indication of how many human visitors are clicking on your Beacon Links by comparing all link clicks with confirmed visits. Please note this indicator should be used for guidance only as many factors enter into the calculation. For accuracy in our reporting, we only report on confirmed human visits.