Beacon is a platform dedicated to revealing how social media users behave once they reach your website. Unlike much of the social analytics industry, we focus on the impact that social media has on your website.
Businesses driving traffic to their website from social media know this is a vital part of their marketing activity. But in reality, many simply don't know the true impact that this has on their business.
Beacon delivers insights for those who promote their business on social media, providing data that drills down to each individual social post.
Easily install Beacon analytics on your website
Hook your social channels to your Beacon account
Get awesome data on how social visitors behave
Beacon is the only end-to-end analytics platform that directly attributes social engagement with business outcomes. With Beacon measure not just clicks and website visits, but important engagement metrics, form completions and product purchases directly from your paid or organic social posts.
According to Trust Radius 60% of marketers say that measuring social media ROI is the most challenging aspect of their campaigns.
And 50% agree that tying social marketing activities to business outcomes is the second most challenging aspect of their work.
Beacon analyses the behaviour of traffic that social media sends to your website, right down to individual social posts, enabling you to see what's really working for you and what isn't.
All your social media activity in one easy to use dashboard
Know which social networks drive the most engaged traffic
See how visitors from your social posts behave on your site
Preview, schedule and publish your social posts easily
Get a detailed overview of what's happening, right now
Easily create short URLs for tracking anything on the web
What used to take careful management and rigorous reporting is now simple with Beacon. Easily see which social networks are working best for you, and get tips on how you can improve.
Easily correllate social activity with website traffic
Track the performance of both organic and paid social traffic
The Beacon platform supports businesses of all sizes