Beacon is a platform dedicated to revealing how your customers behave once they reach your website from various digital marketing channels.
Businesses drive traffic to their website from social media, PPC, email and other channels. These are all a vital part of their marketing activities. But in reality, many simply don't know the true impact each of these channels has on their business.
Beacon delivers insights for those who promote their business online, providing data that drills down to the results of each Beacon link as well as a top-level overview of a campaigns’ success.
As well as measuring all website traffic resulting from your digital marketing, Beacon specifically attributes social media engagement to outcomes, measuring not just clicks and website visits, but important business engagement metrics, form completions and product purchases directly from your paid or organic social posts.
According to Trust Radius 60% of marketers say that measuring digital media ROI is the most challenging aspect of their campaigns.
And 50% agree that tying social marketing activities to business outcomes is the second most challenging aspect of their work.
Beacon analyses the behaviour of traffic that your various marketing channels send to your website, right down to individual visitor, enabling you to see what's really working for you and what isn't.
All your marketing activity in one easy to use dashboard
Know which channels drive the most engaged traffic
See how visitors from your marketing activities behave on your site
Manage and measure your marketing campaigns with ease
Get a detailed overview of what's happening, right now
Easily create Beacon Links for tracking anything on the web
What used to take careful management and rigorous reporting is now simple with Beacon. Easily see which digital marketing channels are working best for you, and get tips on how you can improve.
Easily correlate marketing activity with website traffic
Track the performance of both organic and paid digital traffic
The Beacon platform supports businesses of all sizes