Bridge the gap between your digital marketing and your website.

Beacon uses next generation analytics technology to deliver a clear and attributable return on your digital marketing investment.

analytic insights you never thought possible

Beacon - driving clarity

Beacon is a platform dedicated to revealing how your customers behave once they reach your website from various digital marketing channels.

Businesses drive traffic to their website from social media, PPC, email and other channels. These are all a vital part of their marketing activities. But in reality, many simply don't know the true impact each of these channels has on their business.

Beacon delivers insights for those who promote their business online, providing data that drills down to the results of each Beacon link as well as a top-level overview of a campaigns’ success.

From post to website

Set up in minutes

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1. Verify

Easily install Beacon analytics on your website

2. Connect

Set up your marketing campaign channels in Beacon

3. Analyse

Get awesome data on how how your digital marketing is performing

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Measure and improve your digital marketing activities

As well as measuring all website traffic resulting from your digital marketing, Beacon specifically attributes social media engagement to outcomes, measuring not just clicks and website visits, but important business engagement metrics, form completions and product purchases directly from your paid or organic social posts.

According to Trust Radius 60% of marketers say that measuring digital media ROI is the most challenging aspect of their campaigns.

And 50% agree that tying social marketing activities to business outcomes is the second most challenging aspect of their work.

See results in minutes

Know what works and what doesn't

Beacon analyses the behaviour of traffic that your various marketing channels send to your website, right down to individual visitor, enabling you to see what's really working for you and what isn't.

All-in-one Dashboard

All your marketing activity in one easy to use dashboard

Top Channels

Know which channels drive the most engaged traffic

Website Analytics

See how visitors from your marketing activities behave on your site

Campaign Management

Manage and measure your marketing campaigns with ease

Real-time Insights

Get a detailed overview of what's happening, right now

Beacon Links

Easily create Beacon Links for tracking anything on the web

See results in minutes

Understand your digital marketing traffic in minutes

What used to take careful management and rigorous reporting is now simple with Beacon. Easily see which digital marketing channels are working best for you, and get tips on how you can improve.

Activity History

Easily correlate marketing activity with website traffic

Organic and Paid

Track the performance of both organic and paid digital traffic

Fully Scaleable

The Beacon platform supports businesses of all sizes

Already using analytics and link shortening tools? See how we stack up!

All your digital marketing campaigns in one place. Start now!

Book a demo

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Start a trial

Try Beacon free for 7-days