Free whitepaper
Fake clicks – real consequences. The ultimate guide to bot traffic
Download this whitepaper to:
- Understand what bot traffic is and the impact it has on your PPC ad spend
- Learn how to distinguish between good bots and malicious bots
- Discover steps you can take immediately to combat bad bots
The hidden enemy on your PPC
It may come as a surprise to learn that as much as 50% of your campaign traffic is bots and not real people. Financial implications, as well as possible brand reputation damage, are the two main impacts from the behaviour of bad bots.
