Free e-book
Top tips to tackle ad fraud on Facebook
In this e-book you’ll learn:
- What is ad fraud on Facebook?
- Real-life example of ad fraud detected on a Facebook campaign
- Six ways to tackle ad fraud on Facebook
Understanding how to leverage Facebook ads effectively is now more important than ever.
With the number of Facebook users in the UK forecast to hit over 42 million users by 2022, Facebook is the most popular social networking site in the world.
It is not surprising that companies have jumped at the opportunity to advertise on the social media platform. In 2019, Facebook generated close to 70 billion U.S. dollars in ad revenue.
But, the ease of programmatic ad buying and the vast growth of the market has led to a rise in ad fraud and fake clicks that has infected the advertising ecosystem.
