Understanding how to leverage Facebook ads effectively is now more important than ever.
With the number of Facebook users in the UK forecast to hit over 42 million users by 2022, Facebook is the most popular social networking site in the world.
It is not surprising that companies have jumped at the opportunity to advertise on the social media platform. In 2019, Facebook generated close to 70 billion U.S. dollars in ad revenue.
But, the ease of programmatic ad buying and the vast growth of the market has led to a rise in ad fraud and fake clicks that has infected the advertising ecosystem.
Beacon is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.