In it’s 6th year, the Visual Media Conference (VMC) explored Innovation and Sustainability with international experts discussing how businesses can be sustainable with an innovative, creative mind-set. on 16th April 2019, 300+ attendees heard directly from Channel 4’s Ewan Douglas ahead of opening their new national HQ in Leeds and the benefits this will bring to the region. Gillian Garside-Wight, Packaging Technology Director at Sun Branding Solutions, who spoke on the pollution crisis and ways in which conflicts (consumer trends versus environmental awareness) can be overcome for brands and retailers, while Joanna Stephenson at Parkside Flexibles spoke about significant developments in compostable packaging.
The exhibitors’ area was also a hive of activity, where Production Park and Backstage Academy showcased some of the latest technology in the live visual design and production world, and Framework Creative’s presentation of immersive technology brought print to life through augmented reality, and brand storytelling through virtual reality. The Euro Panel was yet another highlight of the day, where international experts shared informed and candid opinions from the EU and around the world giving an insight into the future of our industries in Europe, and understandings were further deepened as we heard from Nic Sheen of Communisis about ‘Digital Transformation’, Denise Turner of Newsworks about unlocking the power of news in an ever-challenging market, and Olga Munroe of Leeds Beckett University about the ‘Fourth Industrial Revolution’.