BrightonSEO is a two-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd!
Following on from Beacon sponsoring the Brighton SEO Paid Social Show last year where Beacon CTO & Data Lead, Stewart Boutcher, stepped in to moderate one of the stages last-minute (someone had Covid!) he was invited back this year to moderate at the April Conference. You’ll find Stewart moderating the Showcase stage on Thursday and the Searchmetrics stage on Friday.
Stewart will also be delivering a talk on ‘How PPC ad fraud is also harming your SEO’ on Friday 8th in Syndicate 3 & 4 at 10:50am.
In this talk, Stewart will explain why PPC ad fraud (click and impression fraud by bots) also has a substantial effect on SEO strategy and what you should be doing about it.