The bots are coming: and they’re hungry for your advertising budget.

Wed, 24 April 2019
18:00 - 20:30 GMT

Cha Lounge
24-26 Dock Street
Leeds LS101JF

THIS EVENT HAS PASSED – PLEASE SEE OUR CURRENT EVENTS

3 critical challenges that digital marketers must address in 2019.

Modern marketers face a number of challenges when planning and implementing cost-effective campaigns. In this seminar we will be explaining two of the biggest challenges marketers must face and overcome:

We’re proud to be hosting this event as part of the Leeds Digital Festival. In this seminar you will learn:

  1. What is happening to the cookies that all digital adverts rely on, and how the advertising world is going to have to imminently change.
  2. Why digital marketers are paying on average twice as much as they need thanks to bots and the unwillingness or inability of Google and the social media networks to tackle the challenge.
  3. Once you have a real human visitor on your site, what’s the best way to measure their engagement.

We will share with you the results of a Yorkshire-wide ad campaign leading up to the event, looking at which channels are most effective for generating real traffic, and which are wasting your and your client’s money with bot clicks.

  • Free food
  • Free drink (limited supplies, get there early!)

All attendees will get a free Beacon badge and we will be giving away free t-shirts on the night.

Places limited; don’t miss out!

6:00pm Drinks & networking

6:30pm Presentation starts

7:15pm Food & networking

Digital campaign intelligence

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