Beacon allows you to set three types of goal.

The default goal tracking that Beacon records is form completions. If this is what you want to track you do not need to change anything.

Identified visitor from form fill
The issue of Identifiable data from form fills is explained here.

You can change the definition of a Goal to either a specific internal link or a specific external link.

Specific Internal URL

A website visitor lands on a specific internal URL from a Beacon link. For example, if you have a specific page that you want your website visitors to end up on. This could be a ‘thank you’ page after a visitor has completed an action, or a specific piece of content that if visited is deemed a positive outcome.

Specific internal URL

Specific External URL

A website visitor clicks on an specific external link from a Beacon link. For example, when you track a website visitor from your marketing to your page, and your goal is to direct them to another page that is not on your domain (and therefore cannot be tracked), such as another product or service hosted on a partner website.

Specific external links

Now Beacon goal tracking will report if a website visitor has journeyed all the way from a social post or online advert, onto your website and across any number of pages, and visits from your website via a specific link onto one or more external sites.


Both internal and external goals now accept wildcards, meaning an exact landing destination is not required, so target URLs can be set to https://my.site./order-recieved/* for example, so visits to https://my.site./order-recieved/apple and/or https://my.site./order-recieved/oranges would each result in a goal.


When a Goal has been achieved Beacon will display an icon in the visit lists.

Goal Achieved
If you have any questions about defining goals or using Beacon, please contact us here Support.