Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]READ MORE
Crafting the perfect persona isn’t hard but there are tried and tested methods for how to create buyer personas which best suit your brand or company.
In our final article of our linked series of blogs, we walk you through the steps you need to create your perfect persona.READ MORE
Measuring marketing ROI is one of the biggest challenges facing all marketers and it’s no different for those wanting to track their social media efforts.READ MORE
You’ve written the book, set up your social media, created your website and put yourself out into the world of being a published author – but do you have a marketing strategy for how to promote your book on social media? How do you know you’re connecting with readers?READ MORE
We’ve talked about “buyer personas” in our articles before but what, exactly, are they and why are they important to your brand?
Buyer Personas are fictional characters created to represent a user type and to improve your marketing vision and let you see things clearly.
As we approach the end of the decade one thing has been a constant throughout – how fast social media behaviour and trends come and go and 2018 will be no exception.
In our latest blog we look at some of the top trends we think will influence the next 12 months.READ MORE
Does your marketing team or social media agency give you enough insights into how your brand is performing on social media and – more importantly – what can be done to improve any shortfalls?READ MORE
You’re managing clients websites and social media accounts and doing everything you can to drive traffic – but when visitors land on pages from a social post you need KPIs to ensure they’re engaged and reading the content as well as happily navigating the site.READ MORE