5th June 2018

How To Make The Most Of Social Media

Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]

18th April 2018

How To Create Buyer Personas

Crafting the perfect persona isn’t hard but there are tried and tested methods for how to create buyer personas which best suit your brand or company.

In our final article of our linked series of blogs, we walk you through the steps you need to create your perfect persona.

12th March 2018

How to Promote Your Book as an Indie Author

You’ve written the book, set up your social media, created your website and put yourself out into the world of being a published author – but do you have a marketing strategy for how to promote your book on social media? How do you know you’re connecting with readers?

7th February 2018

Buyer Personas and Why They Are Important for Your Brand

We’ve talked about “buyer personas” in our articles before but what, exactly, are they and why are they important to your brand?
Buyer Personas are fictional characters created to represent a user type and to improve your marketing vision and let you see things clearly.

24th January 2018

Social Media Trends – What Will be Influencing 2018 ?

As we approach the end of the decade one thing has been a constant throughout – how fast social media behaviour and trends come and go and 2018 will be no exception.

In our latest blog we look at some of the top trends we think will influence the next 12 months.

5th January 2018

Beacon KPIs – Why They Are Important To You

You’re managing clients websites and social media accounts and doing everything you can to drive traffic – but when visitors land on pages from a social post you need KPIs to ensure they’re engaged and reading the content as well as happily navigating the site.

20th December 2017

How Do You Know if Your Visitors Are Engaged?

Getting your social content strategy right is vital for visitor engagement.
Did you know I have 15 seconds to catch your interest long enough for you to decide if you want to carry on reading this blog?