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27th August 2020

How to master your marketing ROI challenges

If there’s one thing guaranteed to send cold shivers down a marketer’s spine it’s the thought of mastering their marketing ROI challenges.

Return on Investment isn’t just a buzz phrase, it’s something which is embedded into the heart of any digital marketing campaign or social media message.

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28th July 2020

How Do I Justify My Marketing Campaign Budget?

In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?

With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.

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26th May 2020

How To Improve Your Content Marketing Strategy

Here at Beacon we’re constantly referring to content marketing strategy and how it’s important to get this right as part of your overall digital marketing activities.

The adage “content is king” so clearly declared by Bill Gates way back in 1996, still holds true more than two decades later.

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23rd March 2020

What is a marketing insight and why is it important?

A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?

At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.

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28th February 2020

What Is A Digital Marketing Strategy? Do You Need One?

No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.

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22nd January 2020

How To Make It Easier To Standardize Data

As a modern marketer you know about the problems that come with having to standardize data.

No doubt you’ve had to get to grips with a lot of social media and digital ad platforms – and you will have wrangled with the various intricate ways to set up an online ad, target your audience, and create a campaign.

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22nd October 2019

How To Identify Low-Quality Content On Your Website

Have you ever considered that some of the content on your website might be damaging your brand because Google considers it to be low-quality content?

If you’ve read our free ebook then you’ll be familiar with evergreen content and how to use that to your advantage. But you should also know how to identify the opposite – content which is thin or of very little value to your website visitors

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10th January 2019

10 Skills Every Social Media Manager Should Have

Digital marketing has been around a while now and the role of a social media manager has become a very popular career choice.
But just what is a social media manager, and what do they do, and are there any specific skills needed to be one?

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6th December 2018

5 Awesome And Easy Ideas To Help Your Christmas Marketing

It’s that most wonderful time of the year and most people will already have plans in place for their Christmas marketing.
But, if you’re one of those who always leaves it to the last minute, then here’s our five awesome (and easy) ideas to help your organisation’s Christmas marketing.

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23rd October 2018

Tips to successfully adopt new digital marketing analytics software

Your website is a treasure trove of data, waiting to be captured 24/7 by analytics tools. Every action your visitors take is an opportunity to better understand your target audience and ultimately convert your marketing endeavours to sales. You can’t afford not to take advantage of marketing campaign tools. Newer web analytics tools provide a […]

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