22nd July 2021

Best practice for marketing to millennials using paid search

Have you considered if your business would benefit from implementing a marketing to millennials using paid search strategy?

Millennials, also known as digital natives, have just overtaken the Baby Boomers as the world’s largest generation and they have disposable income, they’re often parents and they’re both technology and brand savvy.

25th June 2021

Google delays third party cookie ban for two years

Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.

The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.

14th June 2021

Facebook Lookalike Audiences: Best Practices & Pro Tips

One of the strongest tools in the Facebook audience targeting arsenal is the Lookalike Audience (LAL).

Facebook provides a vast amount of ways to reach potential customers and what makes Lookalike Audiences so powerful is their ability to reach new audiences more inclined to like what you have to offer.

21st May 2021

Creative strategies for Facebook retargeting

Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.

In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.

7th May 2021

Facebook and Apple’s fight over access to people’s data heats up

Facebook and Apple have been embroiled in a fight over access to people’s data for some time now and the stakes just got higher with the release of Apple’s latest iOS.

The iPhone operating system, iOS 14.5 came into effect last week and it means that users of Apple products will now have to actively give permission for Facebook, and other companies which sell mobile advertising, to use their data.

23rd November 2020

Best of the Christmas adverts 2020

‘Tis almost the season to be jolly and the festive adverts have been dropping for a few weeks now.
Christmas 2020 is going to be different, no matter what happens in the next few weeks, a lot of people will be isolating as the pandemic makes gathering with family and friends very difficult.

7th October 2020

Facebook Ads Manager – the definitive guide

Did you know that more than three million businesses around the world use Facebook to market and advertise themselves?  Or that around 125 million people use Instagram daily? If you want to get people to see the products, solutions or services your company offers, you cannot afford to avoid social media.  It’s where engaged people […]