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19th April 2021

How to improve your PPC campaigns and advertising

One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.

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12th March 2021

Responsive Display Ads – The Complete Guide

Responsive display ads (RDA) have been Google’s default on their Display Network (GDN) since 2019.

GDN is the most popular online advertising display network and when used in the right way, it outperforms both Facebook and Instagram as an awareness-building tool according to Wordstream.

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