21st February 2020

What is Click Fraud and How to Identify and Mitigate Against it.

We’ve published a lot about click fraud but what IS click fraud and do you know how to identify and mitigate against it properly?

This blog intends to give you all the necessary information and tools so you can go away and look at your own social media and digital marketing analytics and pick out what could be bots directing traffic to your website.

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13th January 2020

How Can Digital Marketing Measurement Platforms Help Your Business?

One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.

Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.

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6th January 2020

Technology Stacks and Changes as Beacon Grows

Keeping track of technology has always been a problem for companies and even more so for those companies that use a lot of IT infrastructure.

Beaconsoft is no different. Here we have constantly evolving developer systems for testing purposes.

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24th December 2019

Beacon Tracker (BWAI) and Same Site Security.

We have been asked a few times about the new rules regarding SafeSite cookies that are going to be fully implemented in Google Chrome and Google Chrome based browsers from February. This blog post is to explain what these changes mean for your use of Beacon.

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11th December 2019

How To Understand The Visitor Journey From Email To Website

One of the most important ways to ensure marketing campaign success is to understand the visitor journey from email to website.

Anyone working in marketing knows that content is king, your message is what sells your business and the various digital channels you use is how you get that in front of your desired audience.

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9th December 2019

How To Manage Client Expectations

As a marketing agency you are probably used to dealing with client expectations that sit along a broad spectrum.

You will have those who trust you 100% and are happy for your to take the lead, are open to ideas, and absolutely love working with you and then there are those who seem to be sceptical about everything, are reluctant to change their ways, and don’t value or appreciate the amount of work and money it takes to do what you do.

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7th March 2018

GDPR and Big Data: Why it Will Benefit Us All

Another long week travelling, meeting and planning for Beacon. Another tired flight home; now I am looking out over a sea of fluffy white clouds and thinking about data lakes and GDPR.
The term “data lake” is currently in vogue, in an attempt to sexify the technical and mysterious task of delving into a vast amount of big data and bringing up pearls of information.

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6th February 2018

Social Media Analytics – Born of Frustration

There was great rock song a few years back by the band James. Admittedly Born of Frustration was more to do with relationships than social media but the sentiment stayed with us and resonated more in our experiences when running a digital agency over the past few years.

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17th January 2018

This is the Year that Big Data Becomes Meaningful for All Businesses

Like all small businesses we are always looking for competitive advantage in an innovative market.
We firmly believe that 2018 is the year when the value of big data starts to have a significant impact on small and medium size enterprises in a way that just hasn’t been possible until now.

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