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21st February 2020

What is Click Fraud and How to Identify and Mitigate Against it.

We’ve published a lot about click fraud but what IS click fraud and do you know how to identify and mitigate against it properly?

This blog intends to give you all the necessary information and tools so you can go away and look at your own social media and digital marketing analytics and pick out what could be bots directing traffic to your website.

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7th February 2020

Check out Beacon’s new marketing report generator

Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns. Here at Beacon, we understand this. Coming from a digital […]

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5th February 2020

Are You Missing Out By Not Using Short Links?

We’ve all seen them – the short links which appear in social media posts and digital marketing which reduces a long web address into just a few characters.

But how much do you actually know about them? Why to use them, and where to use them and, more importantly, how to use them?

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22nd January 2020

How To Make It Easier To Standardize Data

As a modern marketer you know about the problems that come with having to standardize data.

No doubt you’ve had to get to grips with a lot of social media and digital ad platforms – and you will have wrangled with the various intricate ways to set up an online ad, target your audience, and create a campaign.

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13th January 2020

How Can Digital Marketing Measurement Platforms Help Your Business?

One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.

Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.

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11th December 2019

How To Understand The Visitor Journey From Email To Website

One of the most important ways to ensure marketing campaign success is to understand the visitor journey from email to website.

Anyone working in marketing knows that content is king, your message is what sells your business and the various digital channels you use is how you get that in front of your desired audience.

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9th December 2019

How To Manage Client Expectations

As a marketing agency you are probably used to dealing with client expectations that sit along a broad spectrum.

You will have those who trust you 100% and are happy for your to take the lead, are open to ideas, and absolutely love working with you and then there are those who seem to be sceptical about everything, are reluctant to change their ways, and don’t value or appreciate the amount of work and money it takes to do what you do.

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22nd October 2019

How To Identify Low-Quality Content On Your Website

Have you ever considered that some of the content on your website might be damaging your brand because Google considers it to be low-quality content?

If you’ve read our free ebook then you’ll be familiar with evergreen content and how to use that to your advantage. But you should also know how to identify the opposite – content which is thin or of very little value to your website visitors

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15th October 2019

Future Technology To Look Out For In 2020 And Beyond

With just a few months to go what future technology should be on your radar and which disruptive tech will be making the headlines in 2020?

As has been the case for a few years, AI, VR and Cryptocurrency are just three of the emergent tech trends which are expected to continue to contribute to the industry as the Internet of Things (IoT) continues to expand into daily life.

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13th September 2019

The Importance Of Conversion Tracking For Your Business

Conversion tracking. What is it and why is it so difficult to record? Simply put, it is the means by which media performance is measured against Key Performance Indicators for any given campaign.

But of course, it’s not that simple. Conversion tracking is one of the most difficult things for a digital agency to be able to report on to their clients. This is because they don’t always have all the available data from the client end.

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