We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.READ MORE
So What Are Bot Clicks? At its simplest, a bot click is when a script or software program using an auto bot commands information from a website link in the same way a human clicking on a link with their mouse would do.READ MORE
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.READ MORE
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]READ MORE
You’ve just run what you think was your most successful advertising event ever but how do you actually measure marketing campaign success?READ MORE
A good marketing plan is key to giving your business the best fighting chance it can and this blog is going to walk you through how to create a successful marketing campaign plan in five easy steps.READ MORE
It’s time to hit the streets and catch up with all things digital as Leeds celebrates with its annual festival from 23rd April to 3rd May #LeedsDigi19.READ MORE
Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.READ MORE
Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.
Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.READ MORE
Digital marketing has been around a while now and the role of a social media manager has become a very popular career choice.
But just what is a social media manager, and what do they do, and are there any specific skills needed to be one?