17th September 2020

What is the future of audio advertising?

As vital as video is to a successful digital strategy, audio advertising is sometimes overlooked and represents an outstanding opportunity to engage with your audience.

Lockdown and working from home led to significant changes in our listening habits. We are all at home more and listening to audio content on platforms including Spotify, Apple Music, Tidal, YouTube, smart speakers and websites.

15th September 2020

What to look out for at Leeds Digital Festival 2020

It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.

Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.

27th August 2020

How to master your marketing ROI challenges

If there’s one thing guaranteed to send cold shivers down a marketer’s spine it’s the thought of mastering their marketing ROI challenges.

Return on Investment isn’t just a buzz phrase, it’s something which is embedded into the heart of any digital marketing campaign or social media message.

19th August 2020

Am I wasting my money on digital marketing efforts?

There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.

But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.

28th July 2020

How Do I Justify My Marketing Campaign Budget?

In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?

With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.

21st July 2020

How to Improve the SEO of your WordPress Blog: A Practical Guide

Why you want to improve your SEO should be obvious, the better your SEO the chances are more people will find your content and come to your site. If you have quality content this will show will enhance your brand and you will gain the trust of your visitors. Not many will turn in to leads and customers but if you continue to provide value then some will.

24th June 2020

Is my social media marketing working?

Working in marketing the biggest question I think most of us ask is how effective we’re being and if our social media marketing actually does anything.
Drawing up a report for our clients, we often have to struggle to find the evidence to justify the budget spend and to demonstrate that posts on social media platforms are worth the cost.

26th May 2020

How To Improve Your Content Marketing Strategy

Here at Beacon we’re constantly referring to content marketing strategy and how it’s important to get this right as part of your overall digital marketing activities.

The adage “content is king” so clearly declared by Bill Gates way back in 1996, still holds true more than two decades later.

19th May 2020

Our Expert Guide On How To Meet The Work From Home Challenge

In this time of upheaval, many more people are finding they’re having to switch from their daily office commute and set up a workspace within their home environment.

We’ve spoken to colleagues and other experts who are big proponents of the WFH movement to see how the current stay at home situation is affecting them and their business.