13th January 2020

How Can Digital Marketing Measurement Platforms Help Your Business?

One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.

Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.

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11th December 2019

How To Understand The Visitor Journey From Email To Website

One of the most important ways to ensure marketing campaign success is to understand the visitor journey from email to website.

Anyone working in marketing knows that content is king, your message is what sells your business and the various digital channels you use is how you get that in front of your desired audience.

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9th December 2019

How To Find The Balance In Managing Client Expectations

As a marketing agency you are probably used to dealing with client expectations that sit along a broad spectrum.

You will have those who trust you 100% and are happy for your to take the lead, are open to ideas, and absolutely love working with you and then there are those who seem to be sceptical about everything, are reluctant to change their ways, and don’t value or appreciate the amount of work and money it takes to do what you do.

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22nd October 2019

How To Identify Low-Quality Content On Your Website

Have you ever considered that some of the content on your website might be damaging your brand because Google considers it to be low-quality content?

If you’ve read our free ebook then you’ll be familiar with evergreen content and how to use that to your advantage. But you should also know how to identify the opposite – content which is thin or of very little value to your website visitors

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15th October 2019

Future Technology To Look Out For In 2020 And Beyond

With just a few months to go what future technology should be on your radar and which disruptive tech will be making the headlines in 2020?

As has been the case for a few years, AI, VR and Cryptocurrency are just three of the emergent tech trends which are expected to continue to contribute to the industry as the Internet of Things (IoT) continues to expand into daily life.

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13th September 2019

The Importance Of Conversion Tracking For Your Business

Conversion tracking. What is it and why is it so difficult to record? Simply put, it is the means by which media performance is measured against Key Performance Indicators for any given campaign.

But of course, it’s not that simple. Conversion tracking is one of the most difficult things for a digital agency to be able to report on to their clients. This is because they don’t always have all the available data from the client end.

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1st September 2019

How to Identify and Tackle Ad Fraud and Bot Clicks

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

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10th May 2019

Half of Your Clicks Could be Bots

Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]

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