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22nd July 2021

Best practice for marketing to millennials using paid search

Have you considered if your business would benefit from implementing a marketing to millennials using paid search strategy?

Millennials, also known as digital natives, have just overtaken the Baby Boomers as the world’s largest generation and they have disposable income, they’re often parents and they’re both technology and brand savvy.

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12th July 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.

That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

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25th June 2021

Google delays third party cookie ban for two years

Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.

The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.

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14th June 2021

Facebook Lookalike Audiences: Best Practices & Pro Tips

One of the strongest tools in the Facebook audience targeting arsenal is the Lookalike Audience (LAL).

Facebook provides a vast amount of ways to reach potential customers and what makes Lookalike Audiences so powerful is their ability to reach new audiences more inclined to like what you have to offer.

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26th May 2021

Clubhouse – What CMO’s need to know about the app

Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.

Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.

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21st May 2021

Creative strategies for Facebook retargeting

Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.

In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.

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7th May 2021

Facebook and Apple’s fight over access to people’s data heats up

Facebook and Apple have been embroiled in a fight over access to people’s data for some time now and the stakes just got higher with the release of Apple’s latest iOS.

The iPhone operating system, iOS 14.5 came into effect last week and it means that users of Apple products will now have to actively give permission for Facebook, and other companies which sell mobile advertising, to use their data.

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20th April 2021

Responsive Search Ads – The Complete Guide

Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.

With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.

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23rd March 2021

Our top tips on how to deal with cookie tracking changes

Google’s cookie tracking changes for its Chrome browser have major implications for anyone working in digital marketing.

If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.

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