10th May 2019

51% of your clicks could be bots

We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, creatives and digital designers) gain better insights into the social media and PPC campaigns we were running for our clients. We didn’t intentionally […]

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19th March 2019

What makes a successful marketing campaign?

Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?

A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.

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1st February 2019

Finding the best analytics software for your team

Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.

Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.

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10th January 2019

10 Skills Every Social Media Manager Should Have

Digital marketing has been around a while now and the role of a social media manager has become a very popular career choice.
But just what is a social media manager, and what do they do, and are there any specific skills needed to be one?

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6th December 2018

5 Awesome And Easy Ideas To Help Your Christmas Marketing

It’s that most wonderful time of the year and most people will already have plans in place for their Christmas marketing.
But, if you’re one of those who always leaves it to the last minute, then here’s our five awesome (and easy) ideas to help your organisation’s Christmas marketing.

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24th August 2018

Using Trello to Manage Our Marketing

Karen Davies, Outreach Manager for social and web analytics engine Beacon, discusses her processes and how she found Trello to be an invaluable tool in workload management.

You’ve probably tried a number of different tools to help manage your work tasks and make the most of your time.

After doing the same for many years, I thought I’d drop my notes into a blog so others can read about my personal experience with Trello and how it can help fellow Beacon users with their social media marketing activities.

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