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7th January 2021

How could Uber cut its ad spend by $100m and see no drop in conversion?

When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.

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6th November 2020

Is Ad Fraud damaging your brand reputation?

Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.

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21st February 2020

What is Click Fraud and How to Identify and Mitigate Against it.

We’ve published a lot about click fraud but what IS click fraud and do you know how to identify and mitigate against it properly?

This blog intends to give you all the necessary information and tools so you can go away and look at your own social media and digital marketing analytics and pick out what could be bots directing traffic to your website.

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1st September 2019

How to Identify and Tackle Ad Fraud and Bot Clicks

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

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10th May 2019

Half of Your Clicks Could be Bots

Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]

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26th April 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]

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20th August 2018

How to Identify and Tackle Click Fraud and Bot Clicks

We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.

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