Ad fraud is killing your marketing. It’s a bold claim to make but it’s fully justified by recent events across the industry which have highlighted failings and exposed weaknesses. And it’s affecting big business.READ MORE
I’ve been a big fan of Chris Field’s “Sunday Soundbites” for some time now. Chris owns Fieldworks, an award-winning retail specialist PR and digital content marketing agency.
Chris wrote a piece back in November 2017 entitled “Six things I just learned about Artificial Intelligence” which I’ve been meaning to get round to thinking about, as it is focused on the use of AI by retailers and his concerns about the path that some retailers are taking.READ MORE
Recent publicity concerning social media and the misuse of personal data online. A statement from Nigel Bridges, MD of Beaconsoft Ltd. I am sure you will be aware of the press coverage over the last week or so surrounding Facebook and the issues of privacy and misuse of personal data online. At the time of […]READ MORE
Leeds is a great city buzzing with tech startups, big design agencies, and a hub of digital activities and events. It’s also where our Beacon design and development studio is based and we love to get involved with the various tech events and activities that surround us.READ MORE