9th December 2019

How To Find The Balance In Managing Client Expectations

As a marketing agency you are probably used to dealing with client expectations that sit along a broad spectrum.

You will have those who trust you 100% and are happy for your to take the lead, are open to ideas, and absolutely love working with you and then there are those who seem to be sceptical about everything, are reluctant to change their ways, and don’t value or appreciate the amount of work and money it takes to do what you do.

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26th November 2019

The Digital Marketing Hub Launch was a Success

Last month we hosted the inaugural event for The Digital Marketing Hub at the Horizon in Leeds.
It proved to be a great success, with people having travelled from Manchester and Huddersfield to join us.
The Digital Marketing Hub was created to provide the Digital Marketing community with a space where professionals can discuss challenges, industry changes, business developments, data analytics, technologies and anything else of interest.

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12th September 2019

Marketing Agencies need a new operating model

According to data from Kingston Smith, average marketing agency profit margins have gone from 30% in the 1960s to 9% in 2018. The existing model of time-based pricing is failing and agencies face competition from big consulting, the FANGs and client insourcing. Charging by the hour encourages agencies to put more people on client projects […]

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10th May 2019

51% of your clicks could be bots

We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, creatives and digital designers) gain better insights into the social media and PPC campaigns we were running for our clients. We didn’t intentionally […]

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1st February 2019

Finding the best analytics software for your team

Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.

Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.

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23rd January 2019

3 things you really need to measure in your business

Making the business case for investing in marketing insight software should be an easy sell to your marketing department but it might not be as simple when it comes to those who handle the budgets. However, we think that there are three things you really need to measure in your business which you can use […]

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22nd August 2018

Come see us at the Technology For Marketing expo!

We’re pleased to announce that we will be exhibiting at the much anticipated Technology For Marketing expo event from 26th-27th Sep 2018!

You can catch us on Stand ST7, where we will be showcasing Beacon’s exciting new features.

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