29th October 2019

Beacon are proud to sponsor the Fashion Fiesta

The team here at Beacon are proud to announce that we will be sponsoring the 2019 Fashion Fiesta in Leeds on 28th November. As a way of giving something back to the local community, Chris Morris and Rachel Hatfield of Shoo Social Media founded Fashion Fiesta, a charity fashion show and competition for independent and […]

7th October 2019

Beacon at Technology For Marketing 2019

The Beacon team were proud to showcase Beacon for yet another year at the fantastic two day event Technology For Marketing expo in London! TFM is Europe’s largest marketing tech expo dedicated to martech! This year, TFM was even bigger and better than the year before. The organisers had created an even better programme for […]

1st October 2019

How to work out your cost per visit

At Beacon we’re proud of our cost per visit calculator. This feature, requested by our customers time and again, lets marketers get a view of how their digital campaigns and channels are doing in terms of return on investment. Because Beacon automatically filters out suspected bots, only reporting on real, human traffic, it makes working […]

17th September 2019

Revolutionise your reporting

According to Hubspot, analysing marketing data from different sources take an average of 3.55 hours a week, and we know first hand that generating these reports can be the most time consuming and frustrating element of your marketing activities. That’s why we created Beacon to make it simple to generate reports and quickly attribute website […]

23rd August 2019

1 click campaign PDF report generation

The sun is shining and we are pleased to release Beacon v5.0.4, our latest version of the leading Digital Marketing Intelligence platform which includes a number of user interface and data processing speed updates, as well as some features requested by our customers, including data exports and report generation. Generate a PDF report in seconds […]

25th July 2019

Beacon update – July 2019

Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.

13th May 2019

Beacon update – smarter, faster, better!

Our Beacon digital marketing intelligence dashboard now makes it easier to see all your campaign channel data in one place, understand the real cost of your website visitors, and work out the impact bot clicks has on your PPC spend.

26th April 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]

12th February 2019

Beacon Update – v4.7.0

This Beacon update comes with a batch of new features and upgrades, as well as some customer requests to help make digital marketing campaign reporting easy.