How to understand your marketing data: And what to do about it will be the focus of a seminar by Beacon’s CTO Stewart Boutcher at Shoo Media’s week-long Digital U event later this month.READ MORE
This latest release improves a number of issues including support for start and end dates, but what we want to talk about here is the new dashboard.
As the new dashboard is off by default, next time you login things will be same except you will see this bar at the top of the Dashboard.READ MORE
During these uncertain times, with businesses and agencies alike scaling back and reviewing their marketing budgets, it is more important than ever to know how effective our ad spend really is. This is especially important for ensuring marketing ROI improvement.
According to some media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the global financial crash of 2008. With this in mind, we wanted to do something to help our fellow digital marketers gain insight and learn how to better navigate in this uncertain landscape.READ MORE
Leeds-based digital marketing technology specialist Beaconsoft has become a member of the Government’s Northern Powerhouse Partnership Programme.
The company joins a network of more than 300 partners, made up of leading businesses, civic bodies and charities across the North of England which aims to boost economic growth with better transport links and increased investment in the region.READ MORE
Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns. Here at Beacon, we understand this. Coming from a digital […]READ MORE
Keeping track of technology has always been a problem for companies and even more so for those companies that use a lot of IT infrastructure.
Beaconsoft is no different. Here we have constantly evolving developer systems for testing purposes.READ MORE
As part of our continuing improvements we have looked at introducing new variables to outcome tracking.READ MORE
Members of the Beacon Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Beacon has been involved with the UK Police Memorial Trust since 2015.
Last month we hosted the inaugural event for The Digital Marketing Hub at the Horizon in Leeds.
It proved to be a great success, with people having travelled from Manchester and Huddersfield to join us.
The Digital Marketing Hub was created to provide the Digital Marketing community with a space where professionals can discuss challenges, industry changes, business developments, data analytics, technologies and anything else of interest.