25th July 2019

Beacon update – July 2019

Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.

13th May 2019

Beacon update – smarter, faster, better!

Our Beacon digital marketing intelligence dashboard now makes it easier to see all your campaign channel data in one place, understand the real cost of your website visitors, and work out the impact bot clicks has on your PPC spend.

26th April 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]

12th February 2019

Beacon Update – v4.7.0

This Beacon update comes with a batch of new features and upgrades, as well as some customer requests to help make digital marketing campaign reporting easy.

18th December 2018

Beacon Update – v4.6.2

Christmas has come early! We’ve been working away like Santa’s elves and have released another update to our digital marketing campaign analytics platform!

4th December 2018

Beacon is proud to be UKPM official Tech partner

Beaconsoft Limited is pleased to announce we have become the UK Police Memorial Trust’s official Technology & Hosting Partner. We join other notable supporters including HRH The Duke of Cambridge,  LBC radio and the Daily Express, the charity’s official media partners, as a primary partner. Other supporters include Airbus, Airwave Solutions Ltd, Care of Police […]

26th November 2018

Your new insights dashboard

Another month, another set of Beacon features and improvements to help our savvy marketers do their job better. Read about our updated marketing insights dashboard.

1st October 2018

How to work out your cost per visit

In the latest version of Beacon (4.5) we’re proud to introduce our cost per visit calculator. This feature, requested by our customers time and again, lets marketers get a view of how their digital campaigns and channels are doing in terms of return on investment. Because Beacon automatically filters out suspected bots, only reporting on […]

27th September 2018

From click to conversion, who’s engaging on your website

We recently introduced visitor journey tracking, visitor actions and conversion tracking into Beacon. We’re immensely proud of this feature because it enables marketers to see exactly how their traffic is behaving on their website from their marketing channels. If you pay for traffic, for example through Google Ads or by promoting social media posts, it […]

25th September 2018

More Beacon features to improve your analytics

  We are happy to announce another update to Beacon, the all-in-one digital marketing analytics and insights dashboard. We are particularly proud of this update as it includes some key features that not only enhance the analytics you get but add deeper insights and knowledge to the effectiveness of your digital marketing. Full visitor journey […]

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