Following the very positive response to our version 5.5 release and great feedback from customers, we have accelerated this release to bring you some exciting enhancements. This update introduces a visualisation of the impact of bot traffic on your paid campaigns and gives useful insight into the effectiveness of your media spend. We welcome your […]READ MORE
We are delighted to announce the latest release of the Beacon platform – version 5.5. Working closely with our customers and based on strong feedback from the Beacon Customer Council, we are now focused on bringing to front and centre the improvements that our bot protection brings to our customers, whilst continuing to improve our […]READ MORE
Two of Beacon’s co-founders have been announced as guest speakers at an upcoming free virtual event hosted by London’s leading commercial think-tank Z/Yen.
CEO Nigel Bridges and CTO & data lead Stewart Boutcher will deliver a talk entitled “Humanity Detection In Digital Advertising, Using Smart Ledgers” at the Financial Services Club virtual event on March 30th.READ MORE
Beaconsoft Limited has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.
This is based partly on our Beacon ad fraud/bot detection capability but also on our Innovate UK project (Veracity) which detects human involvement in internet transactions.READ MORE
The Beacon development team has always been focused on giving you what you need to run better campaigns. As digital ad spend continues to grow, it’s even more vital to understand campaign performance at channel, campaign and ad level with transparency around how many bots are clicking your ads and therefore wasting precious marketing budget. […]READ MORE
Beacon has been selected to advise the Government as part of a Digital Taskforce set up to look at a new code of practice.
The Digital Markets Taskforce (DMT) was put together by the Competitions and Market Authority (CMA) to advise the Government on regulating the behaviour of platforms that currently dominate digital markets, including both Google and Facebook.READ MORE
Beacon has been crowned as one of the winners of a prestigious innovative tech award recognising the very best innovations that the industry offers.
Tech Nation named Leeds-based digital marketing analytics platform Beacon among Yorkshire’s top five innovative, early stage tech companies in its third Rising Stars competition.
We are proud of this latest release of Beacon; version 5.3 for those who are keeping count. There are four main feature upgrades in the app and a further three beta improvements affecting bot mitigation and journey processing.READ MORE
Tech Nation is a growth platform for tech leaders and companies since 2010, and fuels the growth of game-changing founders, leaders and scaling companies so they can positively transform societies and economies.READ MORE
How to understand your marketing data: And what to do about it will be the focus of a seminar by Beacon’s CTO Stewart Boutcher at Shoo Media’s week-long Digital U event later this month.READ MORE