25th February 2021

Beacon wins Tech Nation Rising Stars 3.0 Cyber Award

Beaconsoft Limited has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.

This is based partly on our Beacon ad fraud/bot detection capability but also on our Innovate UK project (Veracity) which detects human involvement in internet transactions.

18th February 2021

What’s new in Beacon’s latest release?

The Beacon development team has always been focused on giving you what you need to run better campaigns.  As digital ad spend continues to grow, it’s even more vital to understand campaign performance at channel, campaign and ad level with transparency around how many bots are clicking your ads and therefore wasting precious marketing budget. […]

27th January 2021

Beacon selected to advise on UK’s Digital Taskforce

Beacon has been selected to advise the Government as part of a Digital Taskforce set up to look at a new code of practice.

The Digital Markets Taskforce (DMT) was put together by the Competitions and Market Authority (CMA) to advise the Government on regulating the behaviour of platforms that currently dominate digital markets, including both Google and Facebook.

10th December 2020

Beacon among UK’s most innovative tech start-ups following industry award win

Beacon has been crowned as one of the winners of a prestigious innovative tech award recognising the very best innovations that the industry offers.
Tech Nation named Leeds-based digital marketing analytics platform Beacon among Yorkshire’s top five innovative, early stage tech companies in its third Rising Stars competition.

4th June 2020

New Improved Dashboard – Beta

This latest release improves a number of issues including support for start and end dates, but what we want to talk about here is the new dashboard.

As the new dashboard is off by default, next time you login things will be same except you will see this bar at the top of the Dashboard.

20th April 2020

Introducing the Digital Marketing ROI Improvement Calculator

During these uncertain times, with businesses and agencies alike scaling back and reviewing their marketing budgets, it is more important than ever to know how effective our ad spend really is. This is especially important for ensuring marketing ROI improvement.

According to some media buyers and planners, and marketers, COVID-19 will have a bigger impact on advertising than the global financial crash of 2008. With this in mind, we wanted to do something to help our fellow digital marketers gain insight and learn how to better navigate in this uncertain landscape.

30th March 2020

Beacon Gains Business Boost As Northern Powerhouse Member

Leeds-based digital marketing technology specialist Beaconsoft has become a member of the Government’s Northern Powerhouse Partnership Programme.

The company joins a network of more than 300 partners, made up of leading businesses, civic bodies and charities across the North of England which aims to boost economic growth with better transport links and increased investment in the region.