6th January 2020

Technology Stacks and Changes as Beacon Grows

Keeping track of technology has always been a problem for companies and even more so for those companies that use a lot of IT infrastructure.

Beaconsoft is no different. Here we have constantly evolving developer systems for testing purposes.

23rd December 2019

A Christmas update

As part of our continuing improvements we have looked at introducing new variables to outcome tracking.

2nd December 2019

The UK Police Digital Memorial launch

Members of the Beacon Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Beacon has been involved with the UK Police Memorial Trust since 2015.

26th November 2019

The Digital Marketing Hub Launch was a Success

Last month we hosted the inaugural event for The Digital Marketing Hub at the Horizon in Leeds.
It proved to be a great success, with people having travelled from Manchester and Huddersfield to join us.
The Digital Marketing Hub was created to provide the Digital Marketing community with a space where professionals can discuss challenges, industry changes, business developments, data analytics, technologies and anything else of interest.

5th November 2019

Beacon Resources Round Up

We have have been very busy at Beacon improving and expanding what we do, but with every new innovation comes another area to learn.
As a result, our knowledge base, Resources, has been expanding rapidly recently.

29th October 2019

Beacon are proud to sponsor the Fashion Fiesta

The team here at Beacon are proud to announce that we will be sponsoring the 2019 Fashion Fiesta in Leeds on 28th November. As a way of giving something back to the local community, Chris Morris and Rachel Hatfield of Shoo Social Media founded Fashion Fiesta, a charity fashion show and competition for independent and […]

7th October 2019

Beacon at Technology For Marketing 2019

The Beacon team were proud to showcase Beacon for yet another year at the fantastic two day event Technology For Marketing expo in London! TFM is Europe’s largest marketing tech expo dedicated to martech! This year, TFM was even bigger and better than the year before. The organisers had created an even better programme for […]

1st October 2019

How to work out your cost per visit

At Beacon we’re proud of our cost per visit calculator. This feature, requested by our customers time and again, lets marketers get a view of how their digital campaigns and channels are doing in terms of return on investment. Because Beacon automatically filters out suspected bots, only reporting on real, human traffic, it makes working […]

17th September 2019

Revolutionise your reporting

According to Hubspot, analysing marketing data from different sources take an average of 3.55 hours a week, and we know first hand that generating these reports can be the most time consuming and frustrating element of your marketing activities. That’s why we created Beacon to make it simple to generate reports and quickly attribute website […]