Working from home has become the new norm for many and as Spring approaches with brighter days and hope of a return to normal, we’ve put together a guide to the marketing analytics tools you need to succeed in 2021. Website Analytics Google Analytics Still the most well-renowned marketing analytics tool, Google Analytics covers a […]READ MORE
Being able to see PPC analytics in Beacon is one of the platform’s key benefits as it allows digital marketers easy access to vital PPC campaign data. There’s a minefield of information available through Google Analytics and Ad platforms so being able to identify PPC campaign performance comes fraught with time-consuming and laborious effort. How […]READ MORE
Analysing marketing data from different sources takes almost 4 hours a week according to Hubspot, and it can be a frustrating task generating marketing reports that make sense, look great, and tell a meaningful story about the success and struggles of your digital marketing campaigns. Here at Beacon, we understand this. Coming from a digital […]READ MORE
We have been asked a few times about the new rules regarding SafeSite cookies that are going to be fully implemented in Google Chrome and Google Chrome based browsers from February. This blog post is to explain what these changes mean for your use of Beacon.READ MORE
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.READ MORE
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]READ MORE
To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]READ MORE
Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.
Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.READ MORE
Making the business case for investing in marketing insight software should be an easy sell to your marketing department but it might not be as simple when it comes to those who handle the budgets. However, we think that there are three things you really need to measure in your business which you can use […]READ MORE
Beacon’s latest app version is introducing multi-channel support and we’re excited about the greater potential for accurate web analytics.
We originally built Beacon to bridge the gap between social media posts and website visitor behaviour and outcomes by providing next-level web analytics.READ MORE