How Beacon eliminated 60% of bot traffic from OTTY’s Google & Facebook campaigns
Our client, OTTY, a leading mattress specialist, spends significant amounts of digital ad spend on its Facebook and Google campaigns.
Like most PPC advertisers, they were aware of click fraud, but had no idea just how much it was impacting their campaigns.
With growth in sales through their online channel, the Digital Marketing Manager was keen to remedy the problem and have confidence that the PPC campaigns are performing at their best before increasing ad spend further.
OTTY deployed Beacon’s click fraud protection across its paid campaigns and within just two months, we drastically reduced their invalid bot traffic.
The very heart of Beacon is our highly capable bot detection engine, from which we can block bots from engaging with paid adverts. Beacon’s focus is to continue detecting and blocking bots faster and more effectively, to save our customers from wasting their budgets on non-human traffic.
How much could you save with Beacon?
An example of savings that can be achieved with Beacon:
Typically 50% of clicks are fraudulent. For an advertiser spending £100k a month on Google and Facebook, that’s £50k a month wasted on fake clicks. With Beacon achieving a 60% reduction in bot traffic, the advertiser will save £30k a month in ad spend.