Marketing campaign measurement
Instantly see accurate campaign performance
All your campaign data in one place
Are you juggling between multiple ad manager accounts and tools to see your campaign performance?
You’re thinking, there has to be a better way, right?
There is. Beacon brings all your PPC, Content and Email campaigns together, beautifully into one platform. Even if you have multiple brands or regional offices, Beacon brings all your campaign measurement under one roof.
Say goodbye to tedious manual processes
It’s an incredibly time-consuming task getting data into a format that works for you and your team.
Using excel spreadsheets, data studio or writing PHP scripts to make sense of data is taking up too much of your time that could be spent on analysing campaign performance and making better decisions.
With Beacon, the leg-work is done for you.
No integrations required
Other campaign measurement tools boast of having lots of integrations. Some have as many as 500! Why have lots of integrations when you can have data you can trust from just one source – your website.
Track any webpage or third-party website URL
Google Ads, YouTube, Facebook & Instagram, Tik Tok & more – campaign data is tracked with unique links to any page on your website or a third-party page. This could be a payment gateway page, booking page or partner page / affiliate page.
Simple to use,
One of the things marketers love about Beacon is its simplicity. It’s something that the whole team can use no matter what their technical ability.
Once you’ve added the Beacon tracking code to the site (as you would for setting up Google Analytics), Beacon is ready for action as soon as you login.
Watch a quick overview video
“Beacon is helping us take a more agile and informed approach to how we spend client media budgets.”
Jon Davies, Founding Partner, Chatter Communications
One platform. Many solutions to explore.
Measure metrics that matter
Beacon key metrics let you easily and immediately see which channel is performing based on clicks, visitor engagement, bounce rate, actual human visitors generated and leads.
Track conversions by page visit or event. The tracked URL could be a purchase completion, thank-you page or on a third party website such as a payment gateway or event booking page.
You can also track a wildcard URL for page visits with changing URL extensions.
See your key PPC metrics such as clicks, CPC (cost per click) and CPL (cost per lead) plus CPEV (cost per engaged visitor) which is unique to Beacon campaign measurement.
Data you can trust
Using Beacon means you’re working with the freshest and most accurate data.
No doubt, you’ve noticed the discrepancies in campaign data when comparing reported clicks in an Ads Manager account against tracked visitors in Google Analytics. Frustrating isn’t it!
Beacon provides a solution to this very problem. We’ve removed the need for creating integrations (this is simply repurposing bad data) by taking data directly from your website. Plus, we’ve added an click fraud protection feature to measure and report on actual human visitors and block invalid traffic generated by your campaigns.
Spend time where it counts
Beacon’s all-in-one-place dashboard enables you to quickly identify your winning campaigns.
With Beacon at your side, helping you to measure the impact of your online marketing, you’ll have more time to spend analysing and making informed decisions for better campaign effectiveness.
With reliable marketing analytics you can identify the campaigns driving the best engagement and conversion for higher ROI.
Let Beacon’s marketing intelligence drive your marketing reporting, measurement, and campaign optimisation.
Track content performance to conversion
Measure the ‘harder to prove ROI’ non-paid media such as social media and content and see which are generating engaged visitors and leads.
Beacon enables you to track growth in your content marketing. View your results over time in the following areas: blog subscribers, content downloads, page views
— anything that you can put a number on and measure the change.
Track and report on growth with date comparisons to compare week on week, month on month or year on year. Use Beacon to prove that content impacts the bottom line, with metrics that measure revenue and business growth.
“Beacon brings all that [digital marketing] knowledge together in one place so I can see instantly how our lead generation campaigns are working.”
Emma Blunt, Director, Recognition Creative
Recognised by Tech Nation as the best Cyber Security company in the Rising Stars 2021 awards, Beacon is taking the lead in empowering brands and marketing agencies to take control of their digital marketing data.
Our friendly UK team of data and marketing experts are on hand if you have any questions about how Beacon can help solve your challenges.
Frequently asked questions
Setting up your PPC campaigns in Beacon is much, much easier than you may think.
Beacon dynamic links are a quick way to take advantage of Beacon campaign measurement for all your digital PPC campaigns without having to create a short link for every ad.
Beacon enables you to go as deep as you like with your campaign measurement. For a Google Ads or Facebook campaign, you can measure each campaign, ad group or even ad, depending on the set up of your campaigns.