Customer acquisition costs are significant
Customer acquisition costs are one of the biggest lines in the budget for many businesses like yours. Research from the Marketing Sherpa E commerce Study shows that ecommerce brands spend 29-57% of their budget on paid search.
The shocking truth about fake clicks
Most advertisers know how to optimise their campaigns for optimal performance, but overlook the main culprit of wasted ad spend – click fraud, also known as ad fraud and fake clicks. Around 40% of Facebook ad clicks and impressions are fake, meaning they are made by bots, not humans. And 18% of clicks on Google PPC spend are also being made by bots.
