Beacon stops bots from seeing and interacting with your PPC and Facebook ads and its fully automated, so you can sit back and simply enjoy the higher return on ad spend.
What’s your monthly spend on
Customer acquisition costs are one of the biggest lines in the budget for many businesses like yours. Research from the Marketing Sherpa E commerce Study shows that ecommerce brands spend 29-57% of their budget on paid search.
Most advertisers know how to optimise their campaigns for optimal performance, but overlook the main culprit of wasted ad spend – click fraud, also known as ad fraud and fake clicks. Around 40% of Facebook ad clicks and impressions are fake, meaning they are made by bots, not humans. And 18% of clicks on Google PPC spend are also being made by bots.
It’s so easy to get started using Beacon to protect your paid campaigns. Once it’s connected and working its magic, you can sit back knowing Beacon is always on, monitoring your traffic and protecting your ads against dubious clicks and impressions.
As a first step, contact us so we can have a look at how much of your traffic is currently fraudulent and calculate the ROI from using Beacon. For some clients, we’ve seen it as high as 66% on Facebook.
Beacon is an award-winning technology platform recognised in the industry as a champion for transparent and accurate marketing data you can trust.