You need to ensure your brand image and values are consistently put in front of the right target audience in the right context and for the right reasons, to reinforce the value, attributes and relevance of your brand to them.
When your audience is then ready to engage or purchase, there is a higher likelihood they will engage with your brand to follow through.
Beacon measures engagement across multiple digital channels and tracks the website traffic generated by your marketing activities. This unlocks the data hidden in your digital marketing by revealing exactly which online content is best at driving visitors to your website and which pages engage your audience the most.
With this knowledge you can constantly refine and build your brand messages to better resonate with your existing audience, whilst increasing your reach and attracting new followers.
Target and track visits from digital and email, understand how this traffic behaves and tweak your campaign and content to improve engagement
Manage and measure all your digital channels and email activity against specific campaigns, allowing cross campaign testing to improve effectiveness
Attribute digital activity and individual posts to specific actions on your website, such as dwell time and downloads
Build relationships with your audience, followers and fans, and tailor specific messages based on how they respond, globally
The constant feedback mechanism builds and reinforces your brand messages to your target audience through the digital medium that they prefer to engage with
Use Beacon with other tools in your online toolbox to drive better results, spend less and build your brand!