Build a brand with digital marketing campaign intelligence.

We recognise digital marketing is not just about selling products and services. It's about developing brand awareness and loyal customers through carefully considered brand building activities.

The challenge

You need to ensure your brand image and values are consistently put in front of the right target audience in the right context and for the right reasons, to reinforce the value, attributes and relevance of your brand to them.

When your audience is then ready to engage or purchase, there is a higher likelihood they will engage with your brand to follow through.

How Beacon helps

Beacon measures engagement across multiple digital channels and tracks the website traffic generated by your marketing activities. This unlocks the data hidden in your digital marketing by revealing exactly which online content is best at driving visitors to your website and which pages engage your audience the most.

With this knowledge you can constantly refine and build your brand messages to better resonate with your existing audience, whilst increasing your reach and attracting new followers.

Track all digital visits

Target and track visits from digital and email, understand how this traffic behaves and tweak your campaign and content to improve engagement

Improve campaign effectiveness

Manage and measure all your digital channels and email activity against specific campaigns, allowing cross campaign testing to improve effectiveness

Post-level brand awareness

Attribute digital activity and individual posts to specific actions on your website, such as dwell time and downloads

Know your audience

Build relationships with your audience, followers and fans, and tailor specific messages based on how they respond, globally

Know what works

The constant feedback mechanism builds and reinforces your brand messages to your target audience through the digital medium that they prefer to engage with

Indispensable tool

Use Beacon with other tools in your online toolbox to drive better results, spend less and build your brand!

Digital campaign intelligence

Book a demo

Book your no obligation demo

“I check Beacon regularly to see how my campaigns are getting on.”