You need to build an audience for your organisation. You know who your audience should be but you need a tool to help identify them, build them in quality and quantity and retain them. You need to ensure that your target audience are as engaged as possible.
Beacon measures engagement across multiple digital channels and tracks the website traffic generated by your digital marketing. This unlocks the data hidden in your digital marketing by revealing exactly which online content is better at driving visitors to your website and which pages engage your audience best.
With this knowledge you can constantly refine and build your brand messages to better maximise existing audience engagement, whilst increasing your reach and attracting new followers.
Target and track visits from digital and email, understand how this traffic behaves and tweak your campaign and content to improve engagement
Manage and measure all your digital marketing and email activity against specific campaigns, allowing cross campaign testing to improve effectiveness
Attribute digital activity and individual posts to specific actions on your website, such as dwell time and downloads
Build relationships with your audience, followers and fans, and tailor specific messages based on how they respond, globally
The constant feedback mechanism builds and reinforces your brand messages to your target audience through the digital medium that they prefer to engage with
Use Beacon with other tools in your online toolbox to drive better results, spend less and grow your audience!