Tag Archives: website traffic

15th Jun 2023

Why cybersecurity matters at Climb23

The inaugural Climb23 event held at Leeds was an excellent venue for attendees to find out why cybersecurity matters (a lot) to investors.

Organised by Gordon Bateman, CEO at CRSI, and his team, in partnership with Investor Ladder and the Yorkshire & North East branch of the Institute of Directors, Climb23, an innovation festival for investors, start-ups, scale-ups, and industry, showcased 150 speakers on four stages over two days held at Leeds Dock on May 23rd and 24th.

Industry Insight
24th May 2023

State of fake traffic in 2023

If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.

According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.

Industry Insight
22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns.  You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Digital Marketing
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital Marketing
26th Apr 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event – the bots are coming – on Wednesday, April 24th, thank you!

We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the presentation.

Ad Fraud Prevention

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended