Almost half of your clicks are bots
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.
Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.
If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
The rise in cyber attacks could make them uninsurable according to the head of one of Europe’s biggest insurance companies Zurich.
Mario Greco, CEO at the Swiss-based company, told the Financial Times that cyber attacks, rather than natural disasters, would become uninsurable if the disruption from hacks continues to rise.
Veracity Trust Network is sponsoring The Tech Debrief at the Digital City Festival in Manchester which runs from March 27-31st.
The Tech Debrief, hosted at Bruntwood SciTech’s Bright Building on March 28th, has been specially curated for senior decision makers and leaders working in tech-powered businesses.
Bot traffic is a key component of digital ad fraud, the cost of which is projected to climb from $35 billion in 2018 to $100 billion in 2023.
E-commerce applications and login portals are the most common targets of advanced persistent bot traffic.
Consumers would stop doing business with a company known to have experienced data breaches.
According to an IBM report, nearly half of consumers surveyed said they had taken this action. This is alarming news when coupled with the global average cost of a data breach reaching an all-time high of $4.35 million for studied organisations.
We’ve talked a lot about bots here at Veracity but all business owners need to be aware of the very real danger they pose for your brand website.
Bots aren’t always a bad thing, they help us order food, they’re used in apps to support customer service and many of them exist to help the world wide web function and allow the internet to work as it should do.
Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
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