If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
Bots can cause multiple types of damage to your brand’s website and – by extension – your company reputation.
Misinformation is one of the many ways bots cause issues worldwide and, while you may think your brand is safe from that type of attack, the technology used to create bots which spread false data can also be used to cripple legitimate businesses.
Bot traffic is a key component of digital ad fraud, the cost of which is projected to climb from $35 billion in 2018 to $100 billion in 2023.
E-commerce applications and login portals are the most common targets of advanced persistent bot traffic.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
You’re probably using a mix of CPC and CPM bidding strategies across your campaigns. You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?
When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
