Tag Archives: digital marketing

22nd Jun 2022

Creativity in CX is the way forward for brands

Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.

McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.

Digital Marketing
9th Jun 2022

People first marketing sees a growth in contextual advertising

A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.

A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.

Digital Marketing
9th Mar 2022

Stretching the boundaries with social commerce

Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.

According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.

Digital Marketing
13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital Marketing, Industry Insight
26th Nov 2021

Veracity achieves Verified by TAG status

Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Veracity News
24th Nov 2021

It’s the Christmas 2021 advert round-up time

In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.

Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.

Digital Marketing, Industry Insight

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended