Tag Archives: customer experience

22nd Jun 2022

Creativity in CX is the way forward for brands

Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.

McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.

Digital Marketing
13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital Marketing, Industry Insight

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Cyber Award Winner 2021

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Tech Innovation of the Year Winner – Leeds Digital Festival Awards

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Best Use of AI – Tech Awards 2023 Highly Commended