Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.
The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
