A simple guide for creating high-converting Facebook Ads
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
Tag Archives: marketing
How could Uber cut its ad spend by $100m and see no drop in conversion?
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Veracity among UK’s most innovative tech start-ups following industry award win
Veracity has been crowned as one of the winners of a prestigious innovative tech award recognising the very best innovations that the industry offers.
Tech Nation named Leeds-based digital marketing analytics platform Veracity among Yorkshire’s top five innovative, early stage tech companies in its third Rising Stars competition.
What do you know about fake clicks on Facebook?
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
How to create an effective marketing campaign
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
What to look out for at Leeds Digital Festival 2020
It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.
Am I wasting my money on digital marketing efforts?
There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.
How Do I Justify My Marketing Campaign Budget?
In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.
What is a marketing insight and why is it important?
A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.
Two DMA events back to back: an awards party & advising the Government!
The first, on Thursday evening was the DMA Awards Shortlist 2019 at the very lovely Haymarket Hotel in Suffolk Square.
Email Marketing Metrics Every Digital Marketer Needs To Know
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.
Half of Your Clicks Could be Bots
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, our bot defence platform, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, […]
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
