Tag Archives: analytics

22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns.  You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Digital Marketing
22nd Jul 2021

Best practice for marketing to millennials using paid search

Have you considered if your business would benefit from implementing a marketing to millennials using paid search strategy?
Millennials, also known as digital natives, have just overtaken the Baby Boomers as the world’s largest generation and they have disposable income, they’re often parents and they’re both technology and brand savvy.

Digital Marketing
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital Marketing
25th Jun 2021

Google delays third party cookie ban for two years

Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.

Digital Marketing
23rd Mar 2021

Our top tips on how to deal with cookie tracking changes

Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.

Digital Marketing
3rd Nov 2020

How to create an effective marketing campaign

NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).

Digital Marketing
6th Oct 2020

Discovering The Secrets Of The Customer Journey

How much do you understand about your customer’s journey from your digital marketing campaign to your website?
Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels including social media, video, email, mobile and PPC campaigns.

Digital Marketing
15th Sep 2020

What to look out for at Leeds Digital Festival 2020

It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.

Digital Marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended