Justifying your market spend in a cost of living crisis is something many marketers are dealing with even though the latest IPA Bellwether Report shows budgets continued to grow at a solid pace in the second quarter of 2022.
Veracity is a firm supporter of providing opportunities for students through the use of internships and they are an important part of our business practice.
Recently we have had Adithya Pradeep, a third year student of Computer Science with Artificial Intelligence (MEng) at the University of Southampton on an internship working on our Veracity project.
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
Systemic change is radically transforming the future of FinTech as delegates at the inaugural Future of Payments Conference hosted by FinTech North in Manchester discovered.
During the conference, which was held in partnership with Discover Global Network and Bruntwood Sci-Tech, delegates heard from Barry James that the West is taking two to five years minimum to match what’s going on in China with cBDC (Central Bank Digital Currency).
Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.
McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Veracity has been officially recognised as an Export Champion by the Department of International Trade (DIT) for our expansion into global markets.
“I’m delighted with this recognition. Well done team Veracity and many thanks to Gareth Gibson and his team at the Department for International Trade (DIT),” said Veracity’s CEO Nigel Bridges.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.
Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity has added the Digital City 2022 Award for Innovation of the Year for its click fraud protection platform.
The win was announced by musician, public speaker and DistroTV presenter, Sheila Gordhan, at a ceremony sponsored by Klaviyo and hosted at the Etihad Stadium in Manchester on March 10.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
