The Beacon Blog

We believe in transparency. Everyone is better off when they understand their data and know the true value of their digital marketing.

This is where we share our industry insights, product updates, and best practices.

1st October 2019

How to work out your cost per visit

<img alt="Will Saunders" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" alt="Will Saunders" class="blog-card__author" />

17th September 2019

Revolutionise your reporting

13th September 2019

The Importance Of Conversion Tracking For Your Business

12th September 2019

Marketing Agencies need a new operating model

<img alt="Will Saunders" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" alt="Will Saunders" class="blog-card__author" />

1st September 2019

How to Identify and Tackle Ad Fraud and Bot Clicks

<img alt="Will Saunders" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Will-author-2.jpg" alt="Will Saunders" class="blog-card__author" />

23rd August 2019

1 click campaign PDF report generation

22nd August 2019

Bot Clicks – What you Need to Know, and How to Beat Them

Stewart Boutcher

Beacon update – July 2019

Email Marketing Metrics Every Digital Marketer Needs To Know