The Beacon Blog

We believe in transparency. Everyone is better off when they understand their data and know the true value of their digital marketing.

This is where we share our industry insights, product updates, and best practices.

30th March 2020

Beacon Gains Business Boost As Northern Powerhouse Member

24th March 2020

The rush to relevance in the ‘new normal’

<img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" alt="Louise Auty" class="blog-card__author" />

23rd March 2020

What is a marketing insight and why is it important?

Stewart Boutcher

<img alt="Stewart Boutcher" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" alt="Stewart Boutcher" class="blog-card__author" />

12th March 2020

Is Artificial Engagement Impacting Your Marketing?

Stewart Boutcher

<img alt="Stewart Boutcher" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" alt="Stewart Boutcher" class="blog-card__author" />

Update on fake clicks, ad fraud and bots – March 2020

<img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" alt="Louise Auty" class="blog-card__author" />

28th February 2020

What Is A Digital Marketing Strategy? Do You Need One?

<img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" alt="Louise Auty" class="blog-card__author" />

21st February 2020

What is Click Fraud and How to Identify and Mitigate Against it.

Stewart Boutcher

<img alt="Stewart Boutcher" data-src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2017/06/Stewb-author.jpg" alt="Stewart Boutcher" class="blog-card__author" />

7th February 2020

Check out Beacon’s new marketing report generator

<img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="Louise Auty" data-src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" class="blog-card__author lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://www.thisisbeacon.com/wp-content/uploads/2019/10/head-blur-cropped.jpg" alt="Louise Auty" class="blog-card__author" />

5th February 2020

Are You Missing Out By Not Using Short Links?